Digital Communications & Paid Media Specialist for Medline

Department: Corporate Marketing & Communication
Reports to: Communication Manager
Location: Utrecht (NL)

About us

Medline is a leading provider of medical-surgical products and supply chain solutions, serving all points of care. Through a wide-ranging product portfolio, a robust supply chain network and modern clinical solutions, Medline helps healthcare providers (HCPs) improve their clinical, financial and operational outcomes. Headquartered in Northfield, Illinois, United States, the company employs more than 43,000 people worldwide and operates in more than 100 countries and territories. Outside the US, Medline International B.V. serves as the international headquarters and is located in the Netherlands (currently Arnhem; to be moved to Utrecht in 2025). To learn more about Medline’s operations in Europe, visit www.medline.eu.

Purpose

The Digital Communications & Paid Media Specialist is responsible for developing, executing, and optimizing integrated digital communication strategies that drive brand visibility, engagement, and measurable business impact across multiple digital channels. This role combines organic social media management across platforms (such as LinkedIn, Facebook, Instagram, and others), multilingual paid media campaigns, executive thought leadership and personal branding, cross-functional coordination, performance analysis, and strategic content development.

The position acts as a central connector between key stakeholders to ensure aligned messaging, efficient execution, and data-driven decision-making.

How can you help us?

Shape the future of communication by:

Digital Communications Strategy & Execution

• Develop and execute integrated organic and paid digital communication strategies aligned with business objectives.

• Manage and grow corporate social media presence (primarily LinkedIn, plus additional platforms).

• Ensure consistent tone of voice, messaging alignment, and brand positioning across campaigns.

• Identify opportunities to increase engagement, visibility, and audience growth.

Executive & Leadership Personal Branding

• Develop and manage the LinkedIn presence of Senior Leadership Team members.

• Create thought leadership content, posts, and engagement strategies aligned with company positioning.

• Coordinate with SLT members to translate business priorities into impactful digital narratives.

• Monitor performance and optimize executive visibility strategies.

Organic Social Media Management

• Plan, create, and publish high-quality content (copywriting, briefing visuals, concept development).

• Manage content calendars and campaign timelines.

• Monitor performance and optimize content based on insights and trends.

• Conduct competitor and industry monitoring to identify best practices and emerging trends.

• Oversee community management (comments, messages, mentions, engagement).

Paid Media & Campaign Management

• Plan, set up, and manage multilingual paid campaigns (e.g., LinkedIn Ads).

• Develop campaign structures, targeting strategies, and ad variations.

• Monitor performance, optimize campaigns, and manage budgets.

• Analyze results and prepare performance reports with actionable insights.

• Coordinate with platform representatives and internal stakeholders.

Content Development & Creative Collaboration

• Write scripts, ad copy, campaign messaging, executive content, and presentation materials.

• Lead review cycles and manage stakeholder feedback efficiently.

• Collaborate with designers, product experts, and agencies to ensure high-quality deliverables.

• Contribute to creative brainstorming and long-term campaign planning.

Reporting & Stakeholder Communication

• Prepare and present performance reports to leadership and departments.

• Provide data-driven recommendations to improve campaign effectiveness.

• Deliver ad-hoc updates and summaries as needed.

• Maintain dashboards and performance tracking systems.

Cross-Functional Coordination

• Collaborate close with key stakeholders.

• Align messaging across employer branding, product marketing, and corporate initiatives.

• Ensure timely approvals and smooth campaign execution.

Are you a match?

• Bachelor’s degree in Marketing, Communications, Business, or related field.

• 5 years of experience in digital marketing, communications, or paid media.

• Proven experience managing LinkedIn campaigns and performance marketing.

• Experience developing executive personal brands and thought leadership on LinkedIn.

• Strong copywriting and content creation skills.

• Analytical mindset with experience in campaign performance reporting.

• Experience working cross-functionally with multiple stakeholders.

• Ability to manage multiple projects simultaneously under tight deadlines.

• Strong organizational and prioritization skills.

• Fluent English (written and spoken) is required.

• Experience in pharmaceutical, biotechnology, or medical device companies is a strong plus.

Core Competencies

• Strategic thinking with hands-on execution ability

• Strong stakeholder and executive management skills

• Data-driven decision-making

• High attention to detail

• Proactive problem-solving

• Adaptability in a fast-paced, regulated environment

What we offer

• Market related salary and a bonus plan

• A range of training opportunities

• Employee Assistance Program

• Hybrid working option

• International working environment

• And other benefits depending on the country you will be based in

Ready for a new challenge?

Medline thrives when everyone feels truly connected and empowered to contribute their unique insights. We aim to ensure an environment where every individual feels a strong sense of belonging and is fully engaged. We're eager to welcome applicants, regardless of background and/or lived experiences, recognising that our differences in perspectives enables us to carry out our mission to help improve healthcare delivery and outcomes. We look forward to receiving your application.

Contact

Please apply below with your CV or LinkedIn profile before 20th May 2026. We look forward hearing from you!